In this era of internet, you might have sometime heard the term ‘Digital Marketing‘ or ‘Internet Marketing’. But, do you know exactly “What is Digital Marketing“?
There are many people who would tell you about it on their own way. Some say that Digital Marketing is any kind of marketing which involves electronic devices and other say it as online marketing.
So, today I am here with a comprehensive “Beginner’s Guide to Digital Marketing” where you will know about online marketing and some of its topics or marketing techniques. You can also watch this video for better understanding.
What is Digital Marketing?
According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
You can say it as one of the professional definition of digital marketing, but if you are awaiting for an easy and memorable definition, that’s below.
Digital Marketing is any method of marketing products or services that involves electronic devices. One more important thing is that it can be done both online and offline.
- Online Digital Marketing: It can be done using Internet, like Web Design, Search Engine Optimization (SEO), Social Media Marketing, etc.
- Offline Digital Marketing: If you are using any electronic device to do marketing, that’s it. Like, Television, Radio, Electronic Billboards, Phone Marketing, etc.
Among both of these, online method is now more popular and beneficial. This is the reason most people believe that Digital Marketing means Online Marketing.
I hope the concept of digital marketing is clear to you. Whatever I will talk about now, all the topics will be of online digital marketing or online marketing.
How is Digital Marketing done?
After knowing about “What is Digital Marketing” you all might be eager to know about the techniques or strategies which are used in online marketing.
There are many things in digital marketing, but the main topics are as follows:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Pay-per-click Advertising (PPC)
- Content Marketing
- Email Marketing
- Affiliate Marketing
The very first thing you have to do before practising any of the above digital marketing techniques is that you have to create a website for your business. After that you can send as-many-as visitors/customers/clients to your site and then generate lead for your sales.
If you want to know about these all online marketing techniques in detail, you can read Neil Patel’s Digital Marketing Made Simple: A Step-by-Step Guide. For now, you can get the basics of them.
Search Engine Optimization (SEO)
SEO stands for ‘Search Engine Optimization‘. It is the process of optimizing your website so that a search engine like Google, Bing, Yahoo, likes to show your webpage at the top of search results for a given keyword.
Every search engine uses some algorithm to rank any site on #1 of its search results. So, if you try to fulfill all the criteria by optimizing your content then it is more likely to be shown on the top results.
In this way, you can get more visitors to your site organically and later you can make them your client with the power of your content. That’s called On-page SEO, the quality of your content withing any webpage.
- On-page SEO: This type of SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
- Off-page SEO: This type of SEO is all about the activities which are not on the content of the page. This includes inbound links, backlinks, etc.
If you optimize your site in accordance with both these SEO Practices, your website will easily rank on the top search results of a search engine, whether it be Google, Bing or Yahoo Search.
You can also watch the below video to know more about Search Engine Optimization in detail.
Search Engine Marketing (SEM)
You might have understood now that “What is Search Engine Optimization (SEO)“? Now, there is another online marketing technique related to search and that is Search Engine Marketing (SEM).
In SEM, we don’t focus more on content of the page. You might have seen some advertisements on Google Search Results when searching for a product or service. That top listing on search results is done by paying some money to Google. And this is Search Engine Marketing.
If your business has budget for advertisements, you can do SEM Online Marketing to get more visitors on your site by paying money to a search engine on whose search results you wan’t to be listed at the top for a given search keyword.
This all sort of Search Engine Marketing on Google is done by Google Adwords which is their own platform. If you to first sign-up their and create an ad campaign for paid search results.
Social Media Marketing (SMM)
You all know that this is the era of social media. Almost 90% have the access of smartphone and most of them spend their time scrolling on social media sites like Facebook, Instagram, YouTube, Twitter, etc.
Whatever is your business about, you can create an account on all the social media platforms. You can create a Facebook Page, Instagram Account, YouTube Channel, Twitter Account, etc. As the name suggests, you have to connect to people by posting some valuable posts regarding your business niche.
If you will provide value to the people, they will surely follow you. Slowly and slowly, your followers will be growing and thus you can convert them to your clients. But, first you have to make them believe on you.
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business is what known as Social Media Marketing.
Pay-per-Click (PPC) Advertisements
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
In addition to Google Ads, you can also run your PPC Ads Campaigns in Social Media Platforms like Facebook, Instagram, Twitter, YouTube, etc. which is also a part of Social Media Marketing.
As the name suggests, Content Marketing is all about creating content and then promoting it for brand awareness, business growth and converting content consumers to your clients and customers.
It is a very long process of marketing, because producing content and then increasing consumption is not an easy task. You can do this by writing blogs, ebooks, podcasting, etc. on a regular basis on a particular category which is known as ‘niche’ in this digital marketing world.
I hope my this article “What is Digital Marketing” is helping you in understanding the basic concepts of its various techniques. Now, we will learn about email marketing where emails are used for marketing.
You might have came across some promotional emails from many companies where they talk about their brand/business and the services which are helpful for you. They usually use email to communicate with their customers by recalling them with their offers and new services.
Anyone can do it by collecting the email addresses of their customers/audiences by blog subscriptions / follow-up emails to website visitors who downloaded something / customer welcome emails and holiday promotions to loyalty program members.
Many of you might have heard about affiliate marketing earlier. It is a commission-based marketing method which can bring to you immense customers.
First let us discuss about it in detail. If you join the Amazon Affiliate Program and promote their products on your social media or any platform where you have followers; if anyone click on your affiliate link and make a purchase, you will get a fixed percentage commission on that purchase value.
Like that, If you also integrate affiliate marketing on your business, you can attract many publishers who will promote your products and services in lure of the commission. In this way, you can get more customers and boost your business to a great extent.
The marketing ways which involve digital platforms are called digital marketing strategies. It may be SEO, SEM, Social Media Marketing, Affiliate Marketing, Content Marketing or any other.
This is called SEM, Search Engine Marketing where you pay Google or any search engine to show your webpage in SERPs. It’s beneficial for brand awareness but organic ranking is for long-term.
Nowadays, everyone spends 4-6 hours of their day on smartphone and computer. If your prospects are online then you have to also do online marketing. Also, digital marketing is very cheap and feasible in comparison to traditional one.
If you want to do digital marketing for others, I would recommend you to learn first and implement all the strategies for own brand or company. In this way, you will have some experience which you can later apply to your clients business.
The best way to learn it is by yourself. Befriend Google and YouTube, learn from them and implement on yourself first. You have to experiment all the possible strategies to do marketing and this way you will become a great digital marketer in some years.